Mandy Lutman

Mandy Lutman

About Me

Who am I, what does it all mean?
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Now this is a story all about how...

I became a copywriter. I always had passion for words and creating stories. It started as fanfictions (embarrassing, but hey, writing is writing) and later progressed to an absolute obsession with creativity.

I can thank the movie My Girl for introducing me to Creative Writing, a subject that became my major at university. It's where I discovered my love for creating an impact with my words. Writing copy in all shapes and forms is what I do and what I have been doing since graduation. From in-house to freelance positions, I have years of experience working with agencies, media companies, and B2C businesses.

I am a firm believer in positivity and building strong professional relationships with my clients. I can't wait to hear your story and brainstorm just how I can help you reach your business goals through the art of copywriting.

Client testimonials

Resume

Do I have what it takes?

Education

2009 - 2013

BA Hons in Creative and Professional Writing

Grade: 2:1

Experience

2019 - Present

Creative Copywriter

77Agency

77Agency is an independent, innovative, new media marketing agency that provides new media consultancy, campaign management, and training services to clients in a wide range of sectors worldwide. Responsibilities - Sole copywriter for more than 15+ clients, ranging from luxury travel, marketing, and several B2B companies. - Producing social media & PPC copy in a timely manner, under a tight turnaround ranging from 24-48 hours or less. - Proofreading all client-shared documents, pitches, and submissions. - Working on several projects simultaneously and prioritising based on deadlines and requests. - Working closely with account managers and proactively responding to feedback in order to improve the copy to client’s requests. Achievements - Held a copywriting workshop for a group of 20+ people in-office and remote locations.

2018 - 2018

Creative Copywriter (7-month contract)

GVC Holdings

GVC Holdings is one of the world’s largest sports betting and gaming groups. I was brought on board to improve copy and communications before the Cashcade brand migrated with a bigger brand and moved to the headquarters in Gibraltar. Responsibilities - Sole copywriter for Foxy Bingo, Foxy Casino, Cheeky Bingo, and Think Bingo (mailers, social media and brand apps). - Improving each individual brand’s TOV and storytelling copy. - Working with the design team to improve creative assets.

2017 - 2019

Lead Writer & Video Production Coordinator

Valnet INC

Valnet is a premiere online media publishing company, with a portfolio of influential brands in a variety of verticals. Responsibilities - Video Production Coordinator across three YouTube channels. -Managing a team of 30+freelancers, setting deadlines, uploading videos, in charge of onboarding and administrative tasks. I have also written thousands of video scripts, conducted QA, and trained freelance writers. Achievements - Writer of the "10 Foods You'll Never Buy Again After Knowing How They Are Made" video, which gained 14M views in just a few weeks since publication. - Decreased production time by 35% by optimising the pipeline by getting to know the teams better and assigning videos based on capability, availability, and previous knowledge.

2015 - 2017

Content Manager and Head Copywriter

Spotahome

Responsibilities - Developing content & SEO strategy to boost Spotahome Blog views - Linkbuilding - Collaborating with influencers - Working closely with marketing manager & social media manager - Producing and editing blog posts - Managing a team of writers and copywriters

Skills

Video Editing (After Effects & Premiere Pro)

Graphic Design

Social Media Management

Project Management

Communication with stakeholders

Portfolio

My Best Work
Ideas that won’t leave my mind
Ideas that won’t leave my mind
UX copy
UX copy
Travel copy
Travel copy
Social media copy
Social media copy
Spotahome copy
Spotahome copy
Spotahome copy
Spotahome copy
Awakening – Book Editing Project
Awakening – Book Editing Project
Viral Trnds Project
Viral Trnds Project
Social impact
Social impact
Newsletter
Newsletter
Gambling
Gambling
Youtube Videos
Youtube Videos
SEO Impact
SEO Impact
Gambling
Gambling
SEO Impact
SEO Impact
Gambling
Gambling
Newsletters
Newsletters
Social Impact
Social Impact
Social Impact
Social Impact
Youtube videos
Youtube videos
Youtube Videos
Youtube Videos
Landing page for Mailigen
Landing page for Mailigen
Content Writing
Content Writing
Tidy Universe
Tidy Universe
Copywriting
Copywriting
About Me Pages
About Me Pages
Gambling
Gambling

Blog

My Diary
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Contact

Get in Touch
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