Social media management
Who am I, what does it all mean?
Now this is a story all about how...
I became a copywriter. I always had passion for words and creating stories. It started as fanfictions (embarrassing, but hey, writing is writing) and later progressed to an absolute obsession with creativity.
I can thank the movie My Girl for introducing me to Creative Writing, a subject that became my major at university. It's where I discovered my love for creating an impact with my words. Writing copy in all shapes and forms is what I do and what I have been doing since graduation. From in-house to freelance positions, I have years of experience working with agencies, media companies, and B2C businesses.
I am a firm believer in positivity and building strong professional relationships with my clients. I can't wait to hear your story and brainstorm just how I can help you reach your business goals through the art of copywriting.
Do I have what it takes?
2009 - 2013
BA Hons in Creative and Professional WritingGrade: 2:1
2019 - Present
77Agency is an independent, innovative, new media marketing agency that provides new media consultancy, campaign management, and training services to clients in a wide range of sectors worldwide. Responsibilities - Sole copywriter for more than 15+ clients, ranging from luxury travel, marketing, and several B2B companies. - Producing social media & PPC copy in a timely manner, under a tight turnaround ranging from 24-48 hours or less. - Proofreading all client-shared documents, pitches, and submissions. - Working on several projects simultaneously and prioritising based on deadlines and requests. - Working closely with account managers and proactively responding to feedback in order to improve the copy to client’s requests. Achievements - Held a copywriting workshop for a group of 20+ people in-office and remote locations.
2018 - 2018
Creative Copywriter (7-month contract)GVC Holdings
GVC Holdings is one of the world’s largest sports betting and gaming groups. I was brought on board to improve copy and communications before the Cashcade brand migrated with a bigger brand and moved to the headquarters in Gibraltar. Responsibilities - Sole copywriter for Foxy Bingo, Foxy Casino, Cheeky Bingo, and Think Bingo (mailers, social media and brand apps). - Improving each individual brand’s TOV and storytelling copy. - Working with the design team to improve creative assets.
2017 - 2019
Lead Writer & Video Production CoordinatorValnet INC
Valnet is a premiere online media publishing company, with a portfolio of influential brands in a variety of verticals. Responsibilities - Video Production Coordinator across three YouTube channels. -Managing a team of 30+freelancers, setting deadlines, uploading videos, in charge of onboarding and administrative tasks. I have also written thousands of video scripts, conducted QA, and trained freelance writers. Achievements - Writer of the "10 Foods You'll Never Buy Again After Knowing How They Are Made" video, which gained 14M views in just a few weeks since publication. - Decreased production time by 35% by optimising the pipeline by getting to know the teams better and assigning videos based on capability, availability, and previous knowledge.
2015 - 2017
Content Manager and Head CopywriterSpotahome
Responsibilities - Developing content & SEO strategy to boost Spotahome Blog views - Linkbuilding - Collaborating with influencers - Working closely with marketing manager & social media manager - Producing and editing blog posts - Managing a team of writers and copywriters
Video Editing (After Effects & Premiere Pro)
Social Media Management
Communication with stakeholders
My Best Work
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